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Business Etiquette Newsletter 'But I am a marketer, not an IT geek...' Each subject of company has had the electronic tsunami crash on it, and the impact that this drive has had on advertising is the scale off. Everything began with the very first advertising email in the late 1970s and awakened following the creation of the web and the production of Hotmail from the 1990s. And, as they say, the rest is history since the net accelerated from squawking 14k dial-up modems to usable broadband data levels. Becoming Serious About Mature Friendships Coming from a very long weekend of hyper-social action feels like the ideal moment to have a sober beat and also do a tiny post-party research about the people with whom we decide to devote our time. We frequently hear that the cliche saying that we're just like the company we maintain -- or even the slightly more specific assert that you're the average of those five people you spend time with. These can indeed be sweepin